Woon Chien is a senior creative with a decade of experience in advertising.
His work spans campaigns, branded content, film, motion, and experimental AI, often blending culture, humour, and craft into ideas that feel a little strange in the best way.
Let’s take a journey together
↓
iJACK
We hijacked the iPhone launch queue – to promote Huawei instead
Funeral of Our Former Selves
An invitation to bury fears and insecurities as the first step to better health.
FINANCIAL MASTERPIECE
We showed everyone what it takes to build a financial masterpiece with NTUC Income
SAVED BY THE GRILL
We paid tribute to the unsung heroes of BBQ with Philips Smokeless Grill
GALAXY ENDGAME
We created a post-credit ad for Huawei that caught all Marvel’s Avengers: Endgame fans by surprise
Other projects that
you might be interested in
-
SINGAPOREAN OF THE DAY
A passion project created with DDB to showcase exciting stories of people from all walks of life
-
HAIR CODE
The first barcode that gives out discount coupons based on your hair thickness
-
SINGAPORE START OVER
An invitation from Accor Hotels to help a traveller Rediscover Singapore after a bad experience on his last visit
-
A CHILDREN'S TALE OF THOUGHTFULNESS
A storybook co-written by LTA and kids from Sparkletots to teach public transport etiquette
-
ALWAYS IN GOOD SHAPE
A product campaign to introduce M1’s latest cloud product with flexible and ever morphing line art
-
SPOT THE MINIS
A social media campaign to engage the audience through a gamified experience
-
GOODSTUPH X EAT SNAKE NOODIES
What company culture and talent tastes like if it were instant noodle heaven
-
HBO GOes Trauma Bonding with SEA
Winning over SEA by connecting their unique brand of “trauma” with HBO’s equally unique brand of trauma-inducing shows.