LTA CHILDREN’S TALE OF THOUGHTFULNESS

Launched in 2014, the Thoughtful Bunch has taught Singaporeans how to make daily commutes more joyful.

But looking beyond making rides better today, we needed to reach a new generation that would continue to nurture a gracious culture. 

 
 
 

Who better to teach kids than kids themselves?

So we teamed up with the next generation of creatives: 
A group of kindergartners.

We combined their imagination with Thoughtful Bunch wisdom to co-create a children’s storybook. 

 
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Executive Creative Director: Joao Flores

Account Director: Jin Yu Kong

Account Manager: Dave Wong

Art Director: Woon Chien Chng & Shiyi Neo & ND Chua

Copywriter: Noi Sudirman