INCOME FINANCIAL MASTERPIECE

Our client wanted to launch their new financial planning product, targeting affluent working adults in Singapore.

Our goal was to convince the audience to start planning for their future as soon as possible, stemming from a very simple truth - crafting a masterpiece takes time.

From getting your dream house to pursuing your passion or protecting what you love, we communicated the effort and dedication that goes into these through 3D pen art.

We supported our creative idea with a thorough media plan, speaking to different audience groups at different stages of the funnel and through multiple touchpoints.