Woon Chien is an award-winning
creative hybrid, specialising in ideation,
art direction, branded content, video,
and motion graphics.

Let’s take a journey together

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iJACK

We hijacked the iPhone launch queue – to promote Huawei instead

FINANCIAL MASTERPIECE

We showed everyone what it takes to build a financial masterpiece with NTUC Income

SAVED BY THE GRILL

We paid tribute to the unsung heroes of BBQ with Philips Smokeless Grill

GALAXY ENDGAME

We created a post-credit ad for Huawei that caught all Marvel’s Avengers: Endgame fans by surprise


Other projects that
you might be interested in

  • SINGAPOREAN OF THE DAY

    A passion project created with DDB to showcase exciting stories of people from all walks of life

    See Stories

  • HAIR CODE

    The first barcode that gives out discount coupons based on your hair thickness

    See Volume

  • SINGAPORE START OVER

    An invitation from Accor Hotels to help a traveller Rediscover Singapore after a bad experience on his last visit

    See Opportunity

  • A CHILDREN'S TALE OF THOUGHTFULNESS

    A storybook co-written by LTA and kids from Sparkletots to teach public transport etiquette

    See Creatives

  • ALWAYS IN GOOD SHAPE

    A product campaign to introduce M1’s latest cloud product with flexible and ever morphing line art

    See Connectivity

  • SPOT THE MINIS

    A social media campaign to engage the audience through a gamified experience

    See Game