ACCOR HOTEL SINGAPORE START OVER

Every day, travellers all around share their holidays in Singapore on social media. And we knew that one bad post can be bad advertising for the Little Red Dot.

To turn this around, we used social listening to scan the world and found Tristan: a real traveller who had a bad first visit to Singapore.

We then invited Tristan to rediscover Singapore all over again – this time with local guides – and documented his journey as a 3-episode content series.