PHILIPS SAVE BY THE GRILL

From school holidays to birthday celebrations, there's always a good reason for food-loving Singaporeans to gather over a sizzling grill. But at barbecues where food is the star, the real MVPs often go unnoticed.

With “Saved by the Grill”, we pay tribute to the long-suffering heroes who make BBQs possible at the expense of their own enjoyment, and present the Philips Smoke-less Indoor Grill as the innovative solution to their trouble

 
 

Executive Creative Director: Ed Cheong

Art Director: Chng Woon Chien & Boo Wei Yii

Copywriter: Pearlyn Ong & Cassandra Sim

Business Director: Francesca Babet

Production House: Big Blue Production

Client: Philips Singapore