PHILIPS SAVE BY THE GRILL
From school holidays to birthday celebrations, there's always a good reason for food-loving Singaporeans to gather over a sizzling grill. But at barbecues where food is the star, the real MVPs often go unnoticed.
With “Saved by the Grill”, we pay tribute to the long-suffering heroes who make BBQs possible at the expense of their own enjoyment, and present the Philips Smoke-less Indoor Grill as the innovative solution to their trouble
Executive Creative Director: Ed Cheong
Art Director: Chng Woon Chien & Boo Wei Yii
Copywriter: Pearlyn Ong & Cassandra Sim
Business Director: Francesca Babet
Production House: Big Blue Production
Client: Philips Singapore