iJACK

It all begun with the intention to take advantage of a fact: there would be a queue at the Apple Store in ahead of the new iPhone XS launch.

We wanted to increase awareness amongst non-Huawei users about the fact that, indeed, our client's batteries were much more powerful than those of their brand of choice - Apple. We hijacked the queue by giving out free power banks, spreading a clear, cheeky message: they would need it.

We managed to drive conversations on one of our
key product differentiators - battery performance. Likewise, this guerrilla action helped draw attention to the then upcoming Huawei Mate 20 launch.

Cannes Lions 2019
Shortlist in Brand
& Experience-Guerilla Marketing

Bangkok Ad Fest 2019
Silver in Best Use Of
Guerilla Marketing & Stunts

New York Ad Fest 2019
Silver in Public Relations
Bronze in Earned Media
Bronze in Event & Stunts
Bronze in Utilities
Finalist in Brave Work/Brave Client
Finalist in Small Budget/Big Idea
Finalist in Creative Marketing Strategy
Finalist in Direct & Collateral