HUAWEI GALAXY’S ENDGAME

Why run an ad before the movies when 99% of the moviegoers can't recall them? That's precisely the audience insight that this idea stems from.

We decided to rewrite the rules by having the first-ever post-credit ad, and managed to surprise highly engaged fans who waited for the post-credit scenes of Marvel Studios' Avengers: Endgame.

 
 
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Executive Creative Director: Joao Flores

Account Director: Iking Uy

Art Director: Woon Chien Chng

Copywriter: Vanessa Han

Junior Copywriter: Emillio Rodrigues